Young Professionals Campaign helps clubs reach a wider audience
The Young Professionals Campaign is helping Rotary clubs and districts learn the best practices for engaging younger members and sharing Rotary’s message with a broader audience. The campaign
encourages Rotary clubs to build relationships by inviting young professionals to a community service or networking event rather than a weekly meeting.
Districts 5950 (Minnesota, USA) and 5960 (parts of MN and WI) hosted an event, promoted through social media, at which volunteers stuffed 500 backpacks with school supplies for two local youth groups. Afterward, the volunteers — young professionals with no previous connection to Rotary — socialized with Rotarians over food and drinks.