September is Rotary’s New Generations month. District Governor Chuck Berg’s current newsletter asks clubs to reach out to 30-something professionals in our community as prospective members. He credits doctors lawyers and business people who are looking for a way to be involved, serve, and give back.
Millennials (born 1977 to 1998) are increasingly aware of and engaged in volunteer work, community service, and philanthropic activities. Generation Xers (born 1965-1976) prefer to focus on volunteering in their communities and dealing with local issues producing tangible results.
Step up and be aware of the young professionals that you come in contact with on a daily basis and invite them to a club meeting. Get them involved in your next club project. They have the drive and energy to ensure the future of our clubs and the future of Rotary.
- Give them meaningful assignments.
- Listen for preferences and concerns; respect their skills and opinions.
- Remember that they are very good at multitasking.
- Build in socializing, fun, celebrations (food!).
- Run tight, brief, efficient meetings (including orientation).
- Make it easy for people to participate.
- Recognize individual contributions.
- Promote a cause/mission/issue to attract this civic-minded generation.
- Focus on issues that represent the interests of the community rather than individuals.
- Promote collaboration, team spirit and diversity.
- Offer a variety of exciting and challenging experiences.